The Economics of Boutique Fitness
The boutique gym world is rising. Iwe unogona kuwana idzi dzakasiyana-siyana studios pamunenge makona ose -SoulCycle, Pure Barre, Orangetheory Fitness , Bikram Yoga , uye zvikoro zvemunharaunda zvinoshandiswa kune imwe nhamba yemagetsi ekutengesa muviri. Kune rumwe rutivi, kunoshamisa-kufanana kunofambisa, izvo zvinoreva kuti pane mikana yakawanda kudarika kare kare kuti uwane sweaty uye uwane basa raunoda.
Kune rumwe rutivi, makirasi ezvokutengesa mabheji anowanzonyadzisa mari, kazhinji anowanzobva $ 20 kusvika ku $ 40 kune rimwe boka. Ita izvozvo katatu pavhiki, uye iwe uri kutarisa kushandisa zvuru zvemadhora pagore pamabasa ako ekudzidzira.
Ichokwadi ndechokuti, mabhoti ekutengesa haasi akadhura kushanda. Vanoda vashandi vanoita basa uye vanofadzwa pachiyero chepamusoro chevadzidzisi-kune-vatengi kupfuura chimiro chemaitiro. Havana ruzivo rwekuwana rusununguko rwakakwana apo nhengo dzinogona kungoshandisa shandisi nemichina panguva yavo. Izvi zvinogona kugadzirisa kubatsirwa nokuti zvivako zvinongogadzira mari apo makirasi akabatwa, uye kukira kwemakirasi kunokonzerwa nekugara uye kushandiswa kwemichina.
The Basic Economics of Boutique Gym Prices
Bhizimisi yebhizimisi inogona kuvhara mairi maviri. Kune vadzidzisi vatsva, zvingava zvakaoma kudzidza makirasi, kubhadhara renhi kana kuchengetedza vadzidzisi ... uye dzimba dzisina chinhu dzichikurumidza dzive yakavharwa studios.
Zvisinei, kune mabhizimusi anowana kubudirira, kwete chete mapoka anozadza, asi anokwanisa kuva vateveri vechitendero, apo vatengi havadi kuti vaende uye vese kirasi ine mazita akamirira.
Chechi yehupfumi inobatsira kuita mapurogiramu akadai akadaro anobatsira: apo kuda kunopfuura kudhura (kureva kuti, makirasi ane nguva refu yakamirira), mitengo inowedzera.
Saka pane imwe shanduro inogona kuchengetedza mitengo yakaderera pa $ 15 kusvika $ 25 pamakirasi, zvikwata zvakakurumbira zvingatengesa mari yepamusoro ye $ 25 kusvika ku $ 40 pakirasi pasina kuvhara ziso.
Mune mamwe mazwi, imwe studio ine nzvimbo yevatengi 30 inogona kuita nyore nyore kubva kune $ 600 kusvika ku $ 900 pakirasi . Kuzvikoro zvinoshandisa zvidzidzo zvina kana zvishanu pamusi, izvo zvisingabhadhari zvinokwana $ 20,000 pavhiki .
Zvechokwadi, pane mari inobatanidzwa-kushanda, zvigadzirwa, renha, zvigadzirwa nezvimwewo zvakadaro-asi kana purosi yepamusoro yepamutengo inotanga, zvidzidzo zvinogona kuita purogiramu yakawanda pasina kukanganisa kuchengetedza muviri wakazara.
Are Boutique Studios Worth It?
Pano pane dambudziko-zvakakosha here kupedzisa $ 200 kusvika $ 300 pamwedzi kuitira zvakaenzana nezvikoro zvishomanana zvidzidzo pavhiki? Ichokwadi kuti hapana mhinduro iri nyore, uye zvechokwadi, munhu wose anofanira kuzviita pachedu nezvezvinhu zvinokosha uye zvinobatsira, asi achipiwa zvakawanda zvingasarudzwa kuti zviitwe, zvakaoma kuti zvirevire zvakakwana mari yakakwirira ye boutique gyms. Funga izvi zvinotevera usati wabuda chikwereti chechipiri pamabasa ako:
Benefits of Boutique Studios
- Vakadzidziswa Zvikoro Vanodzidzisa. Vadzidzi vakawanda vanotengesa mabhizinesi vanobuda munzira yavo kuti vawane vadzidzisi vakanakisisa munharaunda yavo, uye vachipa ruzivo rwakawedzerwa kune studio yavo. Izvi zvinoreva kuti iwe kazhinji uchange uine ruzivo rwakanaka uye runobatsira paunenge uchidzidziswa pane boutique studio.
- Camaraderie uye Community. Zvizhinji zvekutsvaga mabhuku zvepamusoro zvinopawo purogiramu yakakwirira pakukudziridza kushamwaridzana pakati pevadzidzi vemukirasi uye zvakare kudzorera kumusha. Hazvisi zvisizvo zvema studios kugamuchira zviitiko zvekuda kana kugovera chikamu chega yega yega yezvikwereti kune masangano asiri ekubatsira.
- Fungisisa Pane Chimwe Chekudzidzisa. Kana iwe uchida neimwe nzira yekurovedza, ingave kutamba, mabhasikoro, kana yoga, iwe uchave wakanyanya "kuwana rudzi rwako" uye kuwedzera kuwedzera rudo rwako rwechiitiko kuburikidza nekuita kune imwe nzvimbo studio.
Zvinyorwa zveBoutique Studios
- Kirasi Chikoro Chete. Hongu, iwe unoziva paunotinyorera kuti uite bhasikoro , iwe unenge uine ruzivo rwemakwikwi emakwikwi. Uye hongu, pane dzimwe nguva kune dzakasiyana-siyana dzakasiyana-siyana makirasikoro anowanikwa. Dambudziko nderokuti, chii kana iwe ukaneta nebhasikoro mushure memavhiki mashomanana kana mwedzi, asi iwe watotora mari zhinji muhutano? Zvidzidzo zvekutengesa hazvipi kupa kirasi zvakasiyana-siyana nenzira iyo mamwe maitiro anowanzoita.
- Kuronga Kurairwa. Studios Boutique dzine marudzi maviri ekugadzirisa zvikanganiso. Chokutanga, iwe unopera nepurogiramu iyo studio inosarudza. Kana vasingakwanisi kupa magwaro ekupera kwevhiki, kana kana maitiro emutambo wemwana wenyu akangoerekana agadzirirwa panguva imwechete seyakasarudza Pilates kirasi, iwe unogona kusakwanisa kuwana imwe nguva yakakodzera yekudzidzira. Chechipiri, zvidzidzo zvakakurumbira zvinodzidza zvidzidzo nokukurumidza. Kunyange kana iwe uine nhengo, haungatongovimbiswi nzvimbo mukirasi yako yaunoda.
- Mutengo. Specialty studios inodhura. Iwe unogona kubhadhara $ 30 kune rimwe bhasikoro rimwe chete pane imwe studio, asi iwe unogona kuenda kumunharaunda wako wekuimba mahara uye ubhadhara madhora makumi matatu pamwedzi pamusana wehutano hunosanganisira mabhasikoro echitima uye pfuma yezvimwe zvipo. Mune mamwe mazwi, iwe unogona kukwanisa kufanana nemhando yakadaro yekuita basa pamutengo wakaderera zvikuru kana iwe uchigadzira bhotique studio atmosphere.
Kuchinja Kwehutano
Anenge makore ose manomwe, mhizha yehutano inoona kuchinja kukuru mumamiriro ezvinhu. Mukupera kwema1990 nekutanga kwema2000, hurukuro yebhokisi, yakadai se 24 Hour Fitness uye Life Time Fitness, yakanga iri kuwedzera, uye zvivako zvitsva zvinotanga nzvimbo yose. Izvi zvinowanzopa zvinhu zvakawanda (zvinowanzosakosha), kusanganisira spas, matarenda ematennis, mapaki emvura panze, uye mazariro ejisi, uye aigona kutengesa chero chaaida-kazhinji kanopfuura $ 100 pamwedzi.
Munguva yekuderera kwezvehupfumi, zviduku zvishoma zvekurovedza, zvakadai seSyap Fitness uye Anytime Fitness zvakaona kushamwaridzana kwehutano. Nekuchengeta zvivako zviduku uye zvakakoshesa-pasina zvigaro zvisingakoshi zvebhokisi guru-muenzaniso-nhengo dzinogona kubhadhara zvishoma pamwedzi, asi zvichiri kunakidzwa nekuwana zvekudzidzira zvekudzidzira uye nzvimbo panguva ipi zvayo.
Chinhu chakanga chisina, zvisinei, chaiva makirasi uye nzvimbo yemunharaunda.
Sezvo hupfumi hwakatanga kutendeuka, makirasi akatungamirirwa nevadzidzisi mune zvivako zviduku (zvakadai seCrossFit ), akatanga kuwana steam. Izvo zvinodhura zvezvivako izvi zvakanyanya kudarika zvinodhura zviduku zvishoma, uye mune zvimwe zviitiko, maitiro makuru, asi mari yacho yaive yakarurama nekuda kwomubatidzi wekugoverana kwakapiwa panguva dzezvikoro zvaitungamirirwa nevanhu pachavo. Mutsara unoti, "mwedzi wehutori hwemadzidzisi anotungamirirwa nevadzidzisi vanodhura zvishoma kudarika kudzidziswa kwevanhu," vakatanga kukandwa pasi.
Ndiyo mafungiro akapararira kune dzimwe mhando, zvichiendesa kuchikoro chemafitness boutique unoona nhasi. Uye ivo vari kwose kwose. Zvidzidzo zvekutengesa zvakakwirira-kwazvo, zviri kuita, uye zvinoguma. Vanopa mharaunda yepakati uye yekutungamira kwega uye yekuzvidavirira.
Izvi zvose zvinhu zvakanaka, asi zvakare, muenzaniso wacho unodhura zvikuru.
Iko kunobvunza mubvunzo-nguva yakareba sei mamiriro acho angaguma apera? Zvakaoma kuziva chokwadi. Zvimwe zviketani nekushanda zvingangove zviripo kune nguva yakareba, kufanana neJazzercise ye '80s uye Curves ye' 90s, asi kunewo inogona kunge ichidzokera kumashure makuru ebhokisi fitness uye kushanda kumba , kunyanya sefoni uye online workout classes inowana steam.
Ichocho ndechokuti, bhokisi bhokisi guru (uye purogiramu dzekudzidzira purogiramu) dzinowanzopa mazana emakirasi akafanana anoonekwa muzvivako zvekutengesa, pamwe nekuwana kune zvakawanda zvakasiyana-siyana zvezvimwe zvinhu. Apo boutique studio vanotengesa vanotanga kutarisa pamitengo yavaripa kubhadhara kwavo, vanogona kusarudza kuvhara ruzivo rwavo rwekupfeka uye kudzokera kumakamuri makuru.